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| "I'm All Eyes" for Home Business Secrets Blog: Building A Million Dollar Network Marketing Organization Secret: It Is In Superior Newsletter Design |
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Tuesday, March 18, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comYou can build a network marketing empire on the back of well written, well designed, and interesting newsletters. Sure, this may sound like the prelude to yet another e-book touting the magic bullet for making sales and turning leads into willing buyers and distributors, but in this case building a million dollar network marketing organization is in superior newsletter design! Start your newsletter with a friendly word of greeting. This will emphasizes the relationship that you want to create between the recipient and you, the sender. At the same time it personalizes your business by showcasing you, the representative, as a real live, warm, and caring human being. Building a million dollar network marketing organization, far too often centers on down line and up line, sales figures, but far too rarely emphasizes the human side of the business. Recipients of your newsletter do not want to feel like they have just been marketed to, but instead they want to have the impression that they were just thought of and thus became the recipient of a your newsletter. Your newsletter should always be sent in plain text rather than relying on HTML. Avoid graphics and other items that will make downloading slow. Structure the body of the newsletter in such a way that it looks ordered, does not appear cluttered, and showcases distinct sections. Some of the sections may be pertaining to the company you are representing while others will deal with general articles and content. There have been some marketers who suggest that the company material should make up the upper half of the newsletter’s body while the general content ought to be placed on the bottom half. This is a flawed concept in that it will cause those who are simply subscribing for the content, but not for the industry portion, will just glance over the info you are trying to get out. Instead, go ahead and intersperse content and industry material. Perhaps the first article may pertain to a new product you are marketing while the second may be a recipe, cooking tip, wellness advice, and so forth; the third article can, once again, pertain to your business, such as explaining the growth you have recently experienced, while the fourth section may be a give away, puzzle, joke, useful fact, and so on. This makes the entire body of the newsletter readable and useful while it prevents your information from being disregarded by those who just ignore the compartmentalization. Your newsletter should end with a friendly closing that in some way references the original greeting. When you are building a million dollar network marketing organization, using the newsletter as your secret weapon, you want to squeeze every bit of usefulness from it. A personal signature, your title and contact information, an invitation to email you with questions or content suggestions, but also a call to action, such as buying the product or taking the free marketing course are good closes for the newsletter. You may even want to go so far as to give a teaser for the next newsletter, which will ensure that you will not receive too many unsubscribe requests! About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
 
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