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| "I'm All Eyes" for Home Business Secrets Blog: Forum Marketing Network Businesses for the Beginner |
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Saturday, April 12, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comThe numbers of fledgling marketers who take to forum marketing network businesses are legion! Unfortunately, so are also the numbers of marketers who will return to the same forum the next day, attempt to log in, and will find their forum persona was deleted and access as well as posting privileges have been summarily denied. What happened? Generally speaking, the odds are good that your forum posts were considered spam by enough of the other players who then reported it to an administrator. The administrator then took action and banned you from the network. The fine line that exists between forum marketing network business and spamming is often a heated topic of discussion on said forums themselves and there is no hard and fast answer. Yet in an effort to make it easier for the newbie, forum marketing network businesses for the beginner is a three step process. 1. First and foremost, you need to decide which angle you want to market. In other words, are you looking for down line candidates or for product customers? In the same vein, do you want to find individuals who not only want to buy your product but then also sell it? Each angle requires you to use a different approach. Each angle requires you to write your forum posts with great care and expertise. Perhaps this is one of the reasons that this is a task most commonly outsourced to an experienced freelance writer. 2. Second, you need to create your forum persona. Stay away from obvious monikers that will have other forum participants roll their eyes and cause you to lose your credibility. Examples include “make money losing weight” or “wealthy marketer.” Instead, opt for a persona with a respectable name or handle, if you do not want to use your real name. Next, you need to create a profile. This is a great opportunity to mention your business and also your role in it, but do not turn the forum profile section into a cut and paste job from your website. Not many people want to read through a lengthy promotional profile. Last but not least, if the forum permits, create a signature. This could include a link to your website, but it will be more effective if it includes a link to a personal blog or even an online newsletter with a gripping teaser. Something like “how a candy bar at three in the morning cost me two hours of sleep and $10” is an example of a headline that will lead to click through traffic simply because it seems too implausible and everyone wants to know more about the story. Do not disappoint the website visitor but, instead, deliver a gripping tale or blog entry so when you change your signature to feature the next article, those who know you will come back. 3. Last but not least, do not post lengthy wellness product reviews in a gardening forum. Similarly, do not post an explanation on how to lose weight in a forum dedicated to childhood diseases or autism. Two cardinal sins are incorporated in this approach: a lengthy posting and an inappropriate venue. Only post in forums that are somehow related to your business. Secondly, keep the posts short and simple, especially when you discuss your product. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
 
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