Copyright © Karen Morel
http://www.ExploringMarketingSuccess.comNetwork marketers are always on the lookout for leads. While it is true that leads are all around, the occasion of finding a
qualified lead is like finding a rare gem among the rocks in your yard! You will want to be carefully extracting this lead from the mass of other leads, incorporate it into your marketing network and then make it shine! Yet there are some tips and tricks to observe on how to accomplish this. Endless amounts of e-books are being composed almost on a daily basis - all of which revolve around the idea of how to persuade an individual to buy into your company, overcome “no,” and press on ahead one objection at a time. Yet there is precious little being said about how
not to interact with a qualified network marketing sales lead.
Sure, some training materials will go so far as to advise you to know your material and not try to pull one over on the prospective lead. As this is valuable advice, it does not give you a cut and dried list of items to avoid. Fortunately, the list of how not to interact with a qualified network marketing sales lead is fairly short:
1. Stay away from race, color, creed, nationality, and gender. It does not matter if you personally believe that women make better salespeople than men, and that religious folk are more honest in their business dealings than those who do not profess any belief. Such kind of stereotypes are offensive, and even the most qualified lead will not want to be doing business with someone she or he perceives to be a bigot.
2. The failure to present the company information from an angle that is markedly different than the one used in the marketing brochures will lead to a tepid regurgitation of printed facts, and thus to an insult of the lead’s intelligence. Make your presentation fresh, fun and interesting.
3. As you are spending time with the person, do not answer your cell phone. Sure, it might be a potential customer calling, but unless you make the lead feel like she or he is the most important person in your universe right then and there, the feeling of trust will not be there when the time comes for them to become involved in your business.
4. Do not flaunt your wealth. While you want to dress nicely, this is not the time to point to your Cartier watch or Armani suit. Instead, it is the time to discreetly show what the business can do for a dedicated person without actually calling any overt attention to it.
5. The reverse of #4 is, do not come across as though you are unsuccessful. Cut off jeans, sneakers with holes, unwashed hair, and a free ball point pen from a hotel are not confidence inspiring to a person who is thinking of signing on to your network marketing business. If you are a business person, entrepreneur, or sales agent, you need to dress the part. Clothes make the man (or woman).
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