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Monday, March 31, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comWhy would you want to involve a short attention span candidate in your Internet network marketing business? After all, are these not the folks that get lost stringing more complex thoughts together and are not able to sit still long enough to truly appreciate the depth of the information you are sharing with them? While it is true that a short attention span candidate may be a bit of a challenge to place into your down line, their value is indisputable: social butterflies, highly energetic, the toast of the town and the life of any party, this is the person who draws others like a magnet. For every batch of leads which you have to obtain with your hard earned money, this kind of down line candidate will be able to bring you a similar batch within a fraction of the time at no cost! Furthermore, since these leads are generated by someone with that kind of enigmatic personality, the odds are good that the majority of these leads will be qualified, whereas the majority of the leads you can purchase are more or less generic. Thus, wooing a short attention span candidate for your down line is a major success story – but it requires a bit of finesse! Explaining your Internet network marketing business opportunity to a short attention span candidate will require you to showcase the product and the network from the angle of fun, excitement, usefulness but also wonder, opportunity, and advancement. It is vital that you do not overwhelm this candidate with too many facts but instead break down the information you are going to give and only provide the kind of facts that are the most vital for the moment and which will provide the incentive that will cause the short attention span candidate to listen to more facts. It is hard for novice marketers to persuade these kinds of candidates to invest in an Internet network marketing business opportunity simply because they will mistake the jubilant personality of the candidate for definite buying in signals, only to realize that they failed to amaze the short attention span individual sufficiently to cause them to sign up. The trick to dealing with this kind of down line candidate is to first let them try the product, then turn them into a customer, and only later on, when the candidate has become a repeat buyer, to broker the suggestion that she or he will want to invest in the Internet network marketing business opportunity. Knowing what makes this kind of customer buy your product time and again will tip you off to the course of action to take when involving this person in your down line. In addition to the foregoing, it will also help you to understand how to go about training them so that they will be able to train their down line in turn. Generally speaking, it is the experienced network marketer who will have the most success with this type of candidate while it is the newbie who will be wise to first hone their people skills and also sales skills prior to attempting a business partnership with this personality type. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
 
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Saturday, March 29, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comAny network marketer will want to see their network grow by leaps and bounds but in so doing, the individual should understand that only a team player approach will facilitate that goal. Working closely in concert with your up line, you must understand the direction in which those ahead of you are taking the business overall, and thus you will know which springboard to use in order to present your corner of the market. Forget the notion about the marketing maverick that swims against the stream and ends up owning the company. This is the kind of fodder that made great movies which play on the “from mail room to board room” advancement of the little guy, but in real life these situations are rare. That said, you will do well to retain your individuality and make use of your one of a kind abilities when pursuing effective lead generation, MLM,and network marketing business presentations, or even just when you are manning the sample stand at the local mall. There is something about you as a person that will draw individuals to you and the business you are representing which is unique to your personality. You will be wise to learn about yourself, what it is that draws people, and then use it to your best advantage. Yet even as you make the most of your animal magnetism or open kindness that draws in a virtual stranger, honing some tried and true presentation skills is still important. The odds of you succeeding in either lead generation, MLM, network marketing business presentations or any other kind of venture without it are slim. To this end, a much overlooked aspect of the presentation is the ability to adequately convey a purpose. Why are you standing at the mall handing out samples? Obviously, you are most likely doing it because someone suggested you do it, but aside from that, as an entrepreneur involved in lead generation, MLM, and network marketing business building, why are you in front of the general public with your product? Having the ability to answer this question succinctly and completely is the key to successfully and effectively make it in this line of work. Identifying the desired outcome of your presentation, honing in on the effect you are attempting to create, and knowing ahead of time which kinds of emotions you want to evoke in your customers or potential leads is the most vital and, yet, at the same time most commonly neglected aspect of any product or business opportunity presentation. Leads will only be generated if you appeal to something deep within the mind or heart of each individual audience member. Something that will compel the person to see you, and by extension the product and company you are representing, as the answer to a need you have helped them identify. The one and only way to achieve this goal is to find the emotional appeal of your product or business opportunity and then follow it up with the intellectual appeal. This, in a nutshell is the secret to effective lead generation, MLM, and network marketing business presentations, and all related activities. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Wednesday, March 26, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comThe vital part of a business presentation is the sales. There is no other aspect of the meeting that will carry as much weight as the sales presentation; no amount of ambiance, product samples, glossy brochures, or witty jokes during the meeting will hide the fact that either your sales presentation was effective, heavy handed, contrived, or so weak that it was hard to notice when it started or ended. Drafting a successful affiliate marketing merchant network sales presentation takes a bit of time, effort, and practice, but it is well worth the investment of some practice time! For example, did you know that prior to being able to draft such a presentation you will need to be crystal clear on your desired outcome? Many a presenter mistakes a broadly defined goal as the desired outcome, but there is a world of difference between the two. The goal may be defined as turning a lead into either a distributor or a buyer, but the outcome needs to be more closely defined. You need to include the responses you are seeking to invoke from your listeners . Do you want them to feel stirred into action because of strong emotions or do you want them to feel guilt about not taking their business vision to the next level of profitability and thus act out of that emotion? Do you want to play to their gender (as in “are you man enough” or “be the woman they hear roar”) or do you want to shake them by using their age ranges? Only a well defined outcome will permit you to start the draft of that successful affiliate marketing merchant network sales presentation. Practice your presentation without notes. There is nothing more confidence destroying than a presenter who continuously has to refer back to notes and papers. Memorize every scrap of information and wow the audience by making it to the podium without any visible notes. Heading an affiliate marketing merchant network sales meeting will require your listeners to have not only the utmost confidence in you but also in the material. Since the majority of the meeting will be the delivery of the material, you become closely intertwined with it and thus if you look good, confident, able, and desirable, so will your presentation. Last but not least, do not get lost in the minutiae. It is so tempting to embellish your affiliate marketing merchant network sales presentation with illustrations and anecdotes and while these most certainly have a place in your presentation, keep in mind that it takes a skilled presenter to include them while at the same time keeping the train of thought moving unerringly in the direction in which it is intended to go. Failure to keep that in mind will have the audience see you go off on tangents none of which will have any bearing on the presentation and may even hurt your chances of getting the audience to buy! About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Tuesday, March 25, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comThe best marketing MLM network businesses can hope to find are interestingly not in the act of generating leads. So much of today’s training material is solely geared toward helping novices and even the more seasoned network marketers alike to generate interest in the product,the business,the concept of network marketing, and the various ways of engaging an individual in the discussion. Close attention is being paid to the way the glossy brochures are to be arranged on a table, how the samples should be handed out, where the presentations ought to be held, what to do to create an ambiance that is conducive to buying, and of course how a presenter will be able to correctly see and interpret buying signals given off by an interested lead. Yet surprisingly, there is precious little being said about the one marketing vehicle that makes it all possible. No, it is not the Internet, the website, the meeting room where a live sales presentation may be scheduled to be held, or even the ad that got the audience into the door to begin with! All of these are important, of course, and in many ways will support that most valuable of all assets as it does its stuff and turns leads into qualified leads, buyers, or down line candidates. The best marketing MLM network businesses can hope to find is the presenter! Is this little nugget of information a let down? Perhaps you were searching for that silver bullet that would turn each and every sales presentation into a surefire moneymaker for you and your business? If so, you have not yet realized that it is the presenter her or himself who will make or break the business! * Consider the fact that the audience must understand the information that is being presented. To create this kind of an understanding in a diverse group, your business requires an individual who can connect with the audience, one individual at a time! This kind of ability will generate an amazing amount of credibility not only in the presenter of the product or business, but also in the business itself and each and every person who is representing it! * Come to terms with the understanding that your product or business is only as trustworthy as the person in front of the room who is presenting it. If she or he looks shifty, is caught in disseminating misinformation, or appears genuinely untrustworthy, this attitude will immediately be transferred onto your business. The power that is held by your presenter is uncanny. The best marketing MLM network businesses can hope to find is a trustworthy individual presenter who knows the product, is able to articulate the strengths but also weaknesses of the item, is knowledgeable about the network marketing process, and has invested in the concept of multi level marketing with determination, commitment, and unwavering belief that the system works. If you are such a presenter or have found one for your business, it does not matter if the meeting takes place in an unheated utility room in the basement of a bowling alley – your leads will become qualified leads virtually in an instant! About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Monday, March 24, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comWe've all heard the horror stories about the multi level marketing (MLM) newbie who struck out on their own, without much help from an up line and probably also by disregarding each and every ounce of good advice offered by tutorials and instead built a website advertising a product or service for sale? Yet, to the fledgling marketer’s surprise, no hits are being registered and in spite of tweaking and pruning the site every which way, the traffic is still only trickling in, most of it being accidental rather than targeted. The sad reality is simple: unbeknown to the new network marketer, the lovingly crafted site she or he spent so much time working on was blacklisted! Do not let search engines blacklist your network marketing product site! Perhaps the fledgling marketer from the example above was naive and may have engaged, wittingly or unwittingly, in some rather shady online practices which most major search engines will view as an immediate reason to blacklist the site. Here are some examples: * Perhaps the most egregious offense is the use of irrelevant keywords within the website’s meta-tags or even within the body of the site just to generate more hits. Thus, if you are promoting a network marketing product related to wellness, the inclusion of several highly searched key terms, such as cancer, heart attack, stroke, and various other ailments will get you blacklisted, especially if the wellness product is not at all tangentially related to any of these conditions. * Submitting a website manually or automatically time and again to the same search engine is considered spamming. In the past it was done to ensure a higher ranking of the site, but with the modernization of the process, search engines are very sensitive to being spammed. Do it one too many times and your site will no longer be included in the search results. * Beware the lure of the mirror site. Once again, this methodology is a blast from the past when it was thought to guarantee a higher ranking within the search engine’s hierarchy. Yet with the advent of optimization procedures, mirror sites are considered to be a relic of the past. Those who continue to utilize the technology that in the past allowed them to submit the exactly identical site with a different URL to a search engine will find that neither web address will be accepted. There are a number of other tips, tricks, and schemes employed by those who design websites for their network marketing product. Do not fall for the lure of easy rankings at the expense of the integrity of your site. It is not just the search engine robots that catch on to your shenanigans, it is also a more technologically astute populace that will realize your ploy and thus you will instantly lose a massive dose of credibility. This, in the Internet marketing business, is the death knell which must be avoided at all costs! About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Sunday, March 23, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comDo you know the number one reason why visitors to your website will not sign up for your free newsletter? They have been burnt before! Either their email address was abused for endless mailings, or the newsletter was so boring – usually because it was nothing more than one big ad directly cut and pasted from the advertisement brochures – that it was hardly worth their while to even read it once. Expose newsletter subscribers to network marketing advertisements in small doses and do it carefully, judiciously, and respectfully. While some network marketers will outsource this aspect of the business, fledgling marketers will not have the resources for this step. Do not despair, if this is you! Instead, take heart in the fact that it is incredibly easy to draft a well thought out newsletter, insert your product information, and make it so interesting that you will have consumers signing up for it even if, initially, they are not at all interested in your product or the company you represent. As you direct network marketing advertisement to newsletter subscribers, keep in mind that a reader of your newsletter is not reading it to be polite but because you are giving them something of value. Perhaps not surprisingly, the ads for your product or business are not the item of value they have in mind. Instead, the average reader will look for general content, such as gardening advice, cooking tips, exercise help, or even dog training tricks. Depending on the product you represent, ad text and general content can flow together seamlessly and actually support one another rather than being almost mutually exclusive. The best tip for the fledgling marketer is to create a basic newsletter that has the business or product in mind but does not make reference to it in any way. You might design a trivia section, a word puzzle, a give away, and include a number of general content articles, poems, and other items. Stay away from politics and religion! Not only was Mom right when she suggested not discussing these topics in polite company, but for the sake of marketing they can be the kiss of death, if your readers are not on the same side of the political aisle or worship the same deity! Keep it neutral but informative. Once your initial draft is complete, look for spots where you can include information about your business or product in such a way that it will flow naturally rather than being a contrived commercial break. After all, as you direct network marketing advertisement to the reader of your newsletter, you want to make the experience enjoyable and also valuable! "Commercial breaks" detract from value while integrated product information ads value! In the same vein, for those who may not like the idea of signing up for anything that requires an email address, design a special page for newsletter sign ups and include your privacy policy which unequivocally states your intent for the use of any information you are gathering during sign up. Similarly, post a sample newsletter for visitors to read. This will increase interest and may overcome the reluctance of those who may still be teetering on the fence whether or not to entrust you with their email information. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Saturday, March 22, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comIf you can believe the hype propagated on the Internet, large quantities of leads are the lifeblood of the network marketing business. It does not matter if you are involved in multi level marketing (MLM) or any other kind of marketing network endeavor, the failure to generate leads is most commonly equated with the failure of the business venture while success in generating these leads is considered the surefire way of succeeding in the business of your choice. Even though there is a kernel of truth to this school of thought, it leaves out a most important object lesson and caveat: to differentiate generic marketing leads from qualified MLM network leads. An unqualified lead is anyone and everyone you might meet on the street. Complete strangers whom you hand a business card in passing are unqualified leads. Your family and circle of friends are perhaps the best examples of unqualified leads! They could be leads simply because out of love and respect for you they will permit you to give them your sales presentation, but they are unqualified in that they have not actually expressed an interest in the product you are selling or the company you are representing. Do not misunderstand: there is a chance that any lead, no matter how generic and unqualified, may be turned into a qualified lead, yet this is a time consuming process that relies on the skill, product knowledge and determination of the network marketer. On the flipside of this coin is the qualified lead. Usually it is a person who has sought out you or your website to get more information about the product you are selling, the service you are providing and also the business you are representing. Similarly, a qualified lead is someone who is familiar with the network marketing industry and wants to become involved but might still be searching for just the right niche to buy into. Such leads are worth their weight in gold! Does this mean that each and every qualified lead will turn into a customer or down line candidate? By no means! As a matter of fact, the individual may decide that your product or business and she or he simply do not represent a good fit. Fledgling marketers may also turn off qualified leads because of incompetence. Yet by and large marketing to a qualified lead is a lot easier than trying to turn a generic lead into a qualified one. Thus it is a questionable practice for the beginning marketer to purchase leads sight unseen. Nine times out of ten this transaction will cost a fair amount of money and net the marketer generic leads, such as may have been generated with a “make money while you sleep ad” or similar promotions. Conversely, purchasing qualified leads is a bit more expensive yet also an investment well worth making! These leads are usually collected during network marketing seminars when individuals are being introduced to the concept and express interest in learning more about the industry. Yet keep in mind that even if you differentiate generic marketing leads from qualified MLM network leads and not spend even one penny on an unqualified lead, you may still not close the deal! There is no guarantee in network marketing, only a leg up. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Tuesday, March 18, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comYou can build a network marketing empire on the back of well written, well designed, and interesting newsletters. Sure, this may sound like the prelude to yet another e-book touting the magic bullet for making sales and turning leads into willing buyers and distributors, but in this case building a million dollar network marketing organization is in superior newsletter design! Start your newsletter with a friendly word of greeting. This will emphasizes the relationship that you want to create between the recipient and you, the sender. At the same time it personalizes your business by showcasing you, the representative, as a real live, warm, and caring human being. Building a million dollar network marketing organization, far too often centers on down line and up line, sales figures, but far too rarely emphasizes the human side of the business. Recipients of your newsletter do not want to feel like they have just been marketed to, but instead they want to have the impression that they were just thought of and thus became the recipient of a your newsletter. Your newsletter should always be sent in plain text rather than relying on HTML. Avoid graphics and other items that will make downloading slow. Structure the body of the newsletter in such a way that it looks ordered, does not appear cluttered, and showcases distinct sections. Some of the sections may be pertaining to the company you are representing while others will deal with general articles and content. There have been some marketers who suggest that the company material should make up the upper half of the newsletter’s body while the general content ought to be placed on the bottom half. This is a flawed concept in that it will cause those who are simply subscribing for the content, but not for the industry portion, will just glance over the info you are trying to get out. Instead, go ahead and intersperse content and industry material. Perhaps the first article may pertain to a new product you are marketing while the second may be a recipe, cooking tip, wellness advice, and so forth; the third article can, once again, pertain to your business, such as explaining the growth you have recently experienced, while the fourth section may be a give away, puzzle, joke, useful fact, and so on. This makes the entire body of the newsletter readable and useful while it prevents your information from being disregarded by those who just ignore the compartmentalization. Your newsletter should end with a friendly closing that in some way references the original greeting. When you are building a million dollar network marketing organization, using the newsletter as your secret weapon, you want to squeeze every bit of usefulness from it. A personal signature, your title and contact information, an invitation to email you with questions or content suggestions, but also a call to action, such as buying the product or taking the free marketing course are good closes for the newsletter. You may even want to go so far as to give a teaser for the next newsletter, which will ensure that you will not receive too many unsubscribe requests! About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Monday, March 17, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comMost everyone who discusses the merits of an affiliate marketing network likely focuses on the pay-per-click versus pay-for- performance aspects of this advertising tool, and rightfully so. Online these two programs alone have shown themselves to be the work horses of a successful and diversified affiliate marketing network, while, at the same time, not demanding an undue strain on a company’s promotions budget. Thus, start up companies in general and home based small business entrepreneurs in particular gravitate to this form of self-promotion like bugs to a light. Yet just like the bugs, many of the smaller businesses get burned, not because the product was unsuccessful or the presentation less than professional but instead, because the interest simply could not be generated by the participants who chose to sign up. In general, those signing up to post links and banners or search boxes onto their sites are looking for the heavy hitters which will lend credibility to the webmaster and her or his site, while smaller merchants are usually avoided because they simply do not offer that air of mainstream acceptance to a site. In the same vein, many of the webmasters who do sign up for the smaller business affiliate marketing networks will most likely be start ups themselves, thus in a way countermanding the business’ efforts of reaching a large number of potential customers. Even though the money spent on this kind of advertising is low, it hardly merits the results yielded. Interestingly, a new trend is developing which is finding great acceptance with smaller businesses and which is proving to be a money maker, to such an extent that it threatens to leave the tried and true pay-per-click or pay-for-performance affiliate marketing network in the dust : Classified Ads. Building an affiliate marketing network via the classifieds may sound odd but the more careful attention you pay to this trend, the more sense it makes. With a few words you have the chance to advertise your network and generate a far-reaching interest in the business. While not each and every online or print publication will permit you to post your ads, in general you will find that you can start getting the word out about your network by posting in a few free, online publications. Research the high traffic sites and post your ads in accordance with their submission guidelines – a much overlooked fact that may get your ad buried if not carefully observed! Use strong marketing words that require a response by the reader, such as “clicking” or “visiting” and rely on heavy hitters like “proven” or “guaranteed” – only if you can back up the claims, of course. Add a measurable and real benefit to the action, and the odds are good that you will have a visitor to your site. Turning the visitor into a qualified lead, of course, is up to the quality of your site and actual network. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Friday, March 14, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comThe connection that exists between closed sales and a profitable quarter is equal to the connection that may be found between customer relationship management and a successful network marketing business. As a matter of fact, a successful network marketing business relies on customer relationship management as its one stock in trade that will promise to yield results no matter what the market does! Customer relationship marketing is somewhat complicated by the fact that, although it is a widely applicable concept that applies across the board to all forms of commerce, it also varies greatly from one merchant to the next. In spite of these differences, there are also some similarities which are a good starting point for your business, especially if you are uncertain whether you are truly making the most of your network marketing business with respect to building, maintaining, and deepening relationships with your customers. * Perhaps the most important aspect that will help you to get a good idea as to how to treat your customers and manage the relationships they have with you will have to date back to the point of first contact. When, where, and why did the customer – or potential customer – contact you in the first place? * What made your product or network marketing program attractive enough to the individual to contact you? Find out what the words and phrases were that you used and the idea you were trying to get across, and in so doing you will discovery which need of your customer you addressed on that day. * Once you have identified the need that the customer believed your product or network marketing program could fulfill, it is essential that you become familiar with your customer’s time schedule. For example, if staying home with the kids during the summer vacation is of importance to the consumer, and you know that you have three months left until the first day of summer vacation, you will have just formulated your actual window of opportunity for closing the deal and introducing another candidate to your down line! Work with the time frame provided and help your customer understand how she or he can put this time frame to work in order to achieve their stated goal! * Do not be bashful; but ask! While this may sound like the proverbial car salesman question of “what’s it going to take for you to buy this car today,” this kind of question is not without merit, and while it is advisable to stay as far away as possible from sales related cliches, there are times when they do come in handy. Find out which objections, if any, the customer has, what constrains them, what concerns them, and what is that little push that you could provide in order to close the deal. These inquiries can be expressed in a professional way so as not to come off sounding like the proverbial sales person. A successful network marketing business relies on customer relationship management more heavily than it is often given credit for. While the hunt for leads will almost certainly continue to take the lions’ share of the average network marketer’s attention, it is the relationship savvy marketer who will become successful. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Tuesday, March 11, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comMulti-level marketing (MLM) is also referred to as network marketing. The MLM is essentially a type of business model that combines direct marketing with franchising. The term business model describes a vast range of informal and formal models that are used by companies to represent various aspects of business, such as operational processes, organizational structures, and financial forecasts. The MLM business functions by enrolling independent salespeople to sell products or services. They earn additional sales commissions based on the sales of people enrolled into their down line, an organization of people that includes direct recruits, recruits' recruits and so on. This arrangement is similar to franchises where royalties are paid from the sales of individual franchise operations to the franchisor as well as to an area or region manager. There can be multiple levels of people receiving royalties from one person's sales. New MLM members may be required to pay for their own training and marketing materials, or to buy a significant amount of inventory to start their career. The compensation plans vary from one MLM business to the other, but there are basic plans in place. The Unilevel or Stairstep Breakaway plans are the oldest and most popular in the MLM business. These plans feature two types of distributors, either managers or non-managers. The pay method of these plans includes Baseshop overrides where there are overrides of managers from their subordinate non-managers. This method is the same as any other type of sales organization. Generational overrides are overrides of managers from the baseshop of managers who were previously their subordinate. Most plans compensate at least three generations of such managers. Executive bonuses are commissions for managers who exceed a posted sales quota. For example, 2% of the total company sales revenue may go to a bonus pool that is shared monthly to managers who exceed $10,000 in that month. Commissions are based on the aspect of cycles, where a distributor is paid a fixed amount whenever both legs achieve a certain number of sales units each. Commissions are paid incrementally when the sales volume in each leg matches. In recent years, the MLM business has developed an image problem due to its resemblance to the illegal pyramid or other similar schemes. Legitimate MLM businesses operate in the United States in all 50 states and in more than 100 other countries around the world. Many pyramid schemes try to present themselves as legitimate MLM businesses. In the legitimate MLM companies, commissions are earned only on sales of the company's products and/or services. No money may be earned from recruiting alone through sign-up fees, though money earned from the sales of members recruited is one attraction of MLM arrangements. A commonly adopted test of legality is that MLMs follow the so called 70% rule which prevents members "inventory loading" in order to qualify for additional bonuses. The 70% rule requires participants to sell 70% of previously purchased inventory before procuring new orders. There are, however, variations in interpretations of this rule. Some attorneys insist that 70% of purchased inventory should be sold to people who are not participants in the business, while many MLM companies allow for self-consumption to be a significant part of the sales of a participant. The Federal Trade Commission offers advice for potential MLM members to help them identify those activities that could be interpreted as scams. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Monday, March 10, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comThere are so many opportunities on the Internet offering to set people up in their own home based Internet business that it can be difficult to separate the real, legitimate opportunities from the ones that only want your money. Knowing what to look for, hidden within the offers, can mean the difference between finding a legitimate business to operate or ending up helping someone else make money while losing your own. With most fraudulent Internet business offers, there are four red flags that need to be thoroughly investigated before signing up with the website. Understand that not all of the companies that make these claims are out to take your money, but these are four things that many less than honest companies have in common: 1. Large upfront investment 2. The chance to make big money with little work 3. Do not clearly state what you will be selling 4. Lack of available contact information While it is not uncommon for a business to want a fee to become a representative, or the requirement to pay for Web hosting, advertising costs, etc., you have to consider the amount requested from you before you can start selling their product or service. You should also have a clear picture of what you will get in return for your investment. It is common for the term training to be listed, but many times the training consists of links to other sites where you are expected to learn about the company’s business model. The training may also focus on how to recruit others into the business, offering to pay a “bounty” for bringing in new people. While this is a legitimate approach for certain programs, there should be a product or service being offered to these new people. Anyone who has ever been involved in a business knows it takes work. One of the most common pitches is the promise of a big payday without having to work more than an hour or two a day…or even a week. There is no such thing as a free lunch and those who try to convince you otherwise are not being totally honest. That type of income claim may not be a realistic representative of the potential earnings, and should beg the question about why even bother to list it. If you have been reading an online business opportunity for several minutes and still have no idea about the product or service you are being asked to sell, it could be an indication of a scam. Many keep it a secret until you have spent your money and find out there is no way you can sell this to others with a clear conscience. Know what the product is, and how much it will cost, before considering the offer any further. Look for contact information. If the only means of contacting the company is through an email address, it could be they don’t plan to be around long enough to answer any questions or complaints. Money back guarantees are also only about as good as the contact information. Email addresses and post office boxes are not good contacts. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Friday, March 7, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comWhen you are looking for the best way to market your home business there are many possibilities, but some may end up costing you more than others. Whether you want to market yourself through the Internet or through the mailbox there are certainly some methods of marketing that will be more cost-effective. If you have just begun your home business it probably isn't reasonable to expect to advertise yourself on a local billboard. It is much more reasonable, however, to post an advertisement in a local newspaper or church bulletin. You could print fliers or postcards at home. You could also post links to your website on certain forums online. The only way you will really find free advertising is through word-of-mouth and some online posts, such as forums and chat groups. Every other form of marketing has small costs that must be allowed for. To print fliers you must purchase the paper and printer cartridges. To send postcards you must purchase the cards first and then pay for postage. To post an ad in a newspaper or bulletin you will pay for the ad space. Even online, some sites will charge you to post your ad. Depending on how much you are willing to pay for advertising, your sources for marketing may be limited. However, it is important to try multiple methods of advertising before deciding on the best one that shows a return. Most importantly is to remember that if the return you are earning from an ad is not enough to pay for the cost of the ad itself, it isn't worthwhile. One way to determine whether or not one of your methods of marketing is profitable is to survey your customers. When they go to make their purchase, simply ask how they heard about you. Once you have taken a survey of your customers it will be much easier to see which marketing methods are showing the highest return. You can save yourself some money by cutting down on the advertisements that are not showing such a high return. The money you are saving can then be reallocated to marketing strategies that you know are working well. It will take some time to find the best marketing solution for your home business. Ultimately the best return may come from a combination of methods, so it is very important never to limit yourself to a single avenue for advertisement. The best solution will be the one that that brings in the most revenue for the least cost. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Thursday, March 6, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comPerhaps the biggest part of networking is convincing yourself to be social and not just a wallflower. Next time you attend a networking function consider the following tips to help yourself become more successful by looking successful and sounding confident to others around you. Before you attend the event write down what your strengths, attributes and special skills are in order for you to know why someone should be interested in what you have to offer. Keep these strengths in mind in order to boost your confidence and remind yourself of why people should be talking with you and listening to what you have to say. Next picture the room in your mind, picture yourself shaking hands and talking with people. Visualizing everything you will be doing, can really help even the shyest individual. Visualization is a powerful tool used by many successful people whether it is in business, sports or entertainment. When you finally show up make sure you have a confident posture, a controlled walk, a smile on your face and a firm handshake with those you meet. Don't forget to make lots of eye contact. Then be sure to use the immediate environment to start a conversation such as the venue or the host. This will help you find a common bond and to keep the conversation going. Always start with small talk before you get down to business. When you need to get down to business have some questions prepared to ask people in order to find out what their needs are and then you can shape the conversation in order to reflect the way your services will help people in these areas. You don’t have to be pushy, rather soft sell yourself and build interest. This will make people more receptive to be helped by you. Talking is only half of the interaction. When it comes your turn remember to repeat the individuals name back to them, actively listen to what they have to say and keep a mental database of as many details you can about the person to whom you are talking. If possible always get a business card and don’t be afraid to ask for one. The best time to ask is usually after they have talked about what they do and then you can offer yours in return. When you return home be sure to write out information on the back of the card or a sheet of paper that can be stapled to the card. This way you can remember details that will help you maintain and build a rapport in future meetings, emails and phone calls. Everyone likes a person who remembers them. Then within twenty-four hours be sure to email everyone and say you enjoyed meeting them and mention a detail your remember and suggest that they keep in touch with you. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Tuesday, March 4, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comA lot of people out there want to create their own business but never really get around to doing so because they lack the skills and the will power. If you are one of those people who have been planning to set up your own home business for a long time but never really had enough courage to do so, here are some tips for you. Set Your GoalsThe best way to get somewhere is to know where you are going. If you really want to start your own home business, you need to set your goals and then work towards your goals. Now, when setting your goals, make sure that they are realistic and achievable. Do not just set goals just for the sake of setting goals. Set short term, medium term and long term goals for your home business. Formulate different activities that will facilitate the achievement of your goals and then set a deadline when you will do these activities say, within the next 6 months. To achieve this goal, you will need to list activities that you need to do in order to set up your home business. Your list of activities may include finding a good business that interests you, doing some research on how to run such business, making office space in your home, calculating the amount of capital that you will need for the business and getting business permits, if necessary. To help you track your progress, you may want to put your activities in a matrix form. One column in the matrix should be your list of activities, another column for the time frame,another for the resources that you will need and another column for the remarks. Write all your comments about the activities in the remarks column so that you will be able to track your progress easily. Determine The Amount Of CapitalAfter setting your goals and making your matrix of activities, you will need to find capital to start your business. The amount of capital that you will need will depend on the kind of business that you have chosen. For instance, if you want to get into the service business, you will not really need to have a huge amount of capital because you will not be keeping inventory of goods. On the other hand, if you are planning to sell goods, you will need a larger amount of capital for your inventory and space rentals. Remember that when you sell goods, you will need a place where you can display your products, so you need to make provisions for space rental or a web-site. To determine the amount of money that you will need to get started with your business, list all possible expenses that you will incur when setting up your business. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Monday, March 3, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comTo be a successful sales person in any field, one must understand the psychological principles that go into making a sale. Without an understanding of what makes people buy what they buy, and eschew what they don’t want, we can never hope to be more than a journeyman seller. Here are some things to consider as you enter the sales profession. These lessons are not just about sales, however, they relate to everything we do as human beings. Most everything we do in life involves some type of sale, either a product or ourselves, how we interact with others, how we can gain influence over people. It’s not magic tricks. It’s just simple psychology. When we buy something, there are a few steps we go through in every transaction. To begin with, we have to desire something. We have to feel some need, or want for the item in question. Without this initial interest, we merely pass along, leaving an item on the shelf, or on the car lot, or in the hands of the sales person. A customer must have an initial interest to even consider entering into a transaction. Remember, people buy with emotion and justify with logic. Of course, this interest can be generated, but it is better if there is a certain amount of motivation there from the beginning. Cold calling is one of the least successful business practices, and for good reason. Yes, a skilled cold caller can make a living simply through the law of averages. But a person with a desirable product, a person with a product that draws people in, at least a little, will find a much easier road. After we experience that initial interest, we then make a decision to purchase the item in question. This is not a final decision, but rather a warm up decision, and it can change, depending on the price and commitment to the product. Yes, we feel this is something we want or need, but there are still some questions. At this point, we may look to our friends, family, or business associates to reassure us that the purchase is a wise one. We may choose to heed or disregard that advice, but it is important that we seek it. Finally, after making the purchase, we want to feel some sort of reassurance. This is where many sales people falter. They don’t follow up if they don’t feel there is any sales opportunity with the customer. This can leave the customer feeling alienated, and even as if they’ve been taken. In most states, there are laws that give the customer a certain window of time during which they can change their mind on a purchase. If you as the salesperson do not follow up with your customer, the chances are that much greater that they will back out, leaving all of that hard work you did to make the sale go to waste. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Sunday, March 2, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comWhen you run a business, a lot of your focus will be on marketing. Three traditional methods that have been used by businesses for years includes newspapers, magazines and the yellow pages. Many businesses, however, are starting to turn their attention towards Internet and other forms of technological marketing. So some may wonder if there are still benefits to using these traditional forms of print marketing. When it comes to newspapers there are several advantages to consider. With newspapers you can reach a large group of people while also targeting a specific geographic area. Newspapers allow you to have flexibility in deciding what size ad you want to place and where you want it printed in the newspaper. This means you can make your ad as large as necessary in order to communicate what you are trying to sell. You are not limited by your newspaper ad, readers can return to your message again and again so you can have continuous exposure. You will usually have free help from the newspaper in creating and producing your ad copy. Newspapers are adapting to the changing market conditions and offering quick turn-around. Therefore, running an ad today can result in customers viewing your ad within one to two days. Magazines provide a way for businesses to have a more focused marketing option. However, it is also a more expensive alternative to the newspaper method of advertising. Businesses choose this method of marketing if they want to reach a highly targeted audience. By using magazines you can advertise to your audience through publications that focus on your specific market or has topics of interest to your audience. Since you have a high reader involvement with the magazine, you will have more attention placed on your advertisement. Magazine ads are better for color reproduction and full-color ads, this means that even small ads will stand out in a magazine. The oldest tradition of print marketing is the yellow pages. Today there are several different forms of yellow pages that allow people to promote and advertise their business. In addition to the general yellow pages that the phone companies give out you can also use specialized directories that are targeted towards specific markets. There are even Internet directors now that you can use for advertising your company. With yellow page advertising you can have wide availability since nearly everyone will use the yellow pages at one time or another. It is a non-intrusive way of marketing. It is also an action-oriented method of marketing since your audience will actually be looking for what you provide. Yellow page ads are reasonably inexpensive and your responses can be easily tracked and measured. Finally, yellow page marketing offers increased frequency. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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Saturday, March 1, 2008
Copyright © Karen Morel http://www.ExploringMarketingSuccess.comYou may not think of it at all. Maybe you base it on whatever you speculate your relationship is to the person you’re writing to, but email sign-offs mean a lot more than you might think. They say something to the person receiving the email, and what that says can be good or bad depending on your choice of words. You wouldn’t dream of writing “Love, So-and-So” at the end of your business email, but there are those in the field who use equally ridiculous sign offs. Here are some of the more popular email sign offs and whether or not you should use them in your business emails. One of the most popular salutations in the business world is a simple “Thanks,”. It’s safe, it’s polite, and it’s professional. It is, however, also a little familiar and should be kept to those emails where you actually have a personal relationship with the person to whom you’re writing. Avoid using it if you have nothing to actually thank the person for. Then it may come across as the slightest bit snotty, as if you’re sarcastically thanking them for reading your email. Overall, however, this is a decent salutation you shouldn’t be afraid to use. One salutation to avoid at all costs is, “Ciao”. This should only be used for personal friends or informal emails. Never to business associates or customers. “Ciao” is not only informal, it can also come across as cocky and annoying, which is definitely not what you want to project to anyone you’ll be doing business with. The best work related salutation you can use is simply “Sincerely”. Some may argue that this closing is best reserved for a letter and too formal for email, but it will never offend anyone and no one can argue that it’s unprofessional. If you want to mix it up with some other closings there’s nothing wrong with that, but few people are going to stop at that “sincerely” and think, “What? Does this fella know it’s just an email?” It’s perfect. Other email tips include foregoing the use of caps lock in your messages. This is read as yelling or screaming in Internet correspondence, and it’s not appropriate for a business email (even if the effect you’re going for is yelling or screaming). It should go without saying, but you should also avoid the use of foul language in your business correspondence. You may be tempted to forget this rule if you’re writing to a business associate that has been known to have a salty mouth. Don’t. Cursing in person and putting profanity in an email are two different things. Other than that, you know the drill. Keep it professional, and keep it interesting. About the Author:----------------------------------------------------------------- To find the best home based business ideas and opportunities so you can work at home visit: http://www.ExploringMarketingSuccess.com
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